A daunting article for the direct mail industry...

Direct Mail Doomed, Long Live E-mail

"E-mail advertising is indeed skyrocketing while its traditional counterpart plummets"

"We're expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013, as more small businesses abandon direct mail couponing and promotional orders and turn to a more measurable and less costly medium, e-mail."

Interesting article from Online Media Daily about the effectiveness of prerolls...

Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE.

(Prerolls)are associated with desired content and have to be watched before viewing the content -- thereby engaging the viewer more effectively.